Top-Rated Luang Prabang Remains a Secret:

The International Business Times' 12 May 2024 issue featured "The World's Top Rated Destination that Nobody's Going To", in which contributor Mark Johanson pointed to Luang Prabang as "on the verge of superstardom".

In his article, Mr Johanson stated, "Sure, it was the New York Times number one destination in the world for 2008. Sure, it's the Wanderlust Travel Awards winner for Top City in 2010 and 2011. But, nobody seems to be listening - and that's a good thing."

He explained, "Luang Prabang is a nerdy tourist's intellectual paradise. Oozing old-world charm, the dreamy backstreets and riverfront pathways overflow with art, architecture, religion, and history. Across the dirt-green river and beyond the latticed riverside gardens, Luang Prabang is surrounded by a handful of craftsmen's villages. Woodworkers, potters, papermakers, knitters, and dyers prepare their works for the evening market, making Luang Prabang the premier place in Southeast Asia for authentic, genuinely handmade textiles and goods."

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