MTF Urges Tourism Growth Management in "Making of a Star":

Travel and tourism experts from Southeast Asia and abroad discussed what needs to be done to establish the Mekong Region as a well-known global tourism destination at the Mekong Tourism Forum (MTF) held in Pakse in southern Laos from 26-28 May, under the theme "Destination Mekong: The Making of a Star".

Speakers focused on investment, infrastructure, product, service, and marketing the Mekong Region, as many areas around the Mekong River have yet to be developed for tourism, which makes it unique and exotic for travelers that want to experience the "real Asia".

Executive Director of the Mekong Tourism Coordinating Office (MTCO) Mason Florence urged that tourism growth in the region has to be managed to preserve the culture. Mass tourism into some parts of region with brittle infrastructure could destroy some of the heritage.

Interim Pacific Asia Travel Association CEO Bill Calderwood agreed, and reminded attendees that while the US does not have the most visitors into the region, it represents the highest aggregate expenditure.

Asian Trails CEO Lutzi Matzig pointed to the growing number of Chinese tourists that are already coming, and will increasingly come into the region. While Chinese tourists represent a great opportunity to the region, developing the right products and services for this market is critical.

Jens Thraenhart, who facilitated the Mekong Tourism New Media Boot Camp prior to the MTF, mentioned that social media is a powerful channel to lure Chinese consumers, and can also be used to increase awareness for responsible tourism.

The MTF brought together over 250 attendees, and featured a trade fair, with booths constructed of recyclable material such as bamboo, to be reused in the communities after the conference.

For more information, visit: www.mekongtourismforum.org
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